Why Not? Tales of a Mad Man: How One Man Survived Life and Advertising by Mostly Not Thinking Things Through

Twenty-seven years in advertising teaches you two things. 1. Life rarely goes to plan. 2. Clients are always right… even when they absolutely aren’t. After two decades bouncing between Singapore, South Africa and China, award-winning creative Roy Yeo has seen it all: impossible pitches, midnight meltdowns, campaigns that should never have seen daylight, and the brilliantly unhinged people who somehow—miraculously—make the industry work. Why Not? pulls back the polished veneer of adland and dives straight into the chaos beneath. It’s a sharp, funny and brutally honest memoir about the wild things we do for work, the strange joys of creativity under pressure, and the questionable decisions that lead us into spectacular messes… and out of them again. With a mix of humour, heart and unfiltered self-awareness, Roy shares the moments that shaped him: the wins, the disasters, the close calls, and the fleeting flashes of clarity in between. If you’ve ever worked in a creative industry—or simply wondered how anyone survives one—this book is for you. It’s for anyone who has stared at their life, career or inbox and thought: “How the hell did I end up here?” Witty, heartfelt and sometimes uncomfortably real, Why Not? is the story of a man who should probably know better— but still insists on saying "Why not?" anyway. View Less